The IBM 2010 Global CEO study showed a very interesting and remarkable result that the world can change for the better. A total of 1,500 CEOs participated in the survey from 60 countries worldwide in 33 industry sectors. The survey found that less than half of the surveyed executives that they or their companies successfully address the growing complexity of changes in global economic power centers, accelerated transformation of the industry have caused growing data volumes and rapidly changing customer demands. The CEOs seem to believe that more than rigor, discipline, management, integrity, or even vision are needed to equip them and their businesses to this growing complexity. The only ability that companies in an ever increasing complex world and the economy could move to is creativity and that was the number one leadership, and now identified in the future. The survey is critical that the world is in a new age where creativity is becoming increasingly important. This finding also shows that it is necessary to offer innovative ways to structure an organization, finance, strategy and staff and the old business models can not manage all the solutions companies need to discover remain competitive, profitable and sustainable. However, there is a challenge …. The challenge is the attitude, anxiety, and perceptions people have on creativity. People associate creativity with a particular personality or genius of a people, others see it as a particular style of thinking (right brain directed thinking) and some see it, people are simply born artistic. So, the definition and understanding of creativity can be problematic. The idea that creativity calls for a predetermined personality trait at a psychological level, because there are people an apology for not being innovative or to initiate change, which the problem of creativity to a recruiting challenge. This makes the creativity in the economy, a rare commodity. But this is not acceptable anymore. So what can companies do now? This article will offer a temporary solution. The article will first explain the connection between creativity and innovation, and then show how creativity and innovation can be implemented in the workplace. The relationship between creativity and innovation are different definitions in the literature to explain the conditions of creativity and innovation. For the purposes of this article can creativity as psychological and social process that the discovery or new associations of ideas or concepts, which is operated through the process of conscious or unconscious understanding can be defined. | - Knowledge, know-how and access to Information Resources | Three things are necessary for creativity.
Creative thinking - the ability of a person at the box and put existing ideas together in new combinations.
Internal motivation - the motivation from within, a person’s personal needs and the passion to be creative. There are three very important aspects to take note of: creativity discards preconceived assumptions.
A creative person tries a new approach or a method that might seem unthinkable to others.
Creativity requires divergent thinking (generating a lot of unique ideas) and convergent thinking (a combination of these ideas in the best score). Creativity is not only a right-brain directed thinking approach, but a whole brain approach. In business, the creativity of innovation is required. Innovation is the process of production and application of creative ideas in some specific context. In other words, innovation is the introduction of something new and valuable - an artifact or a method - in a working production, marketing and management system. Three factors determine an organization’s strengths and weaknesses in the innovation process, namely: What a company (the importance of resources),
How a company does its work (the importance of processes) and
What does a company do (the company values). It is important to note that there are two stages in the process of innovation, namely: Invention that idea generation, idea evaluation and opportunity recognition (creativity) is given, and
Exploitation, development and commercialization (innovation) is given. Innovation is, behaviors, actions and personalities of individuals, or actors, the bound in the invention and use of intervention steps. The implementation of the creativity and innovation in the workplace, creativity is the foundation for disruptive innovation and continuous reinvention in the volatile, uncertain and complex environment required, and starts with “creative thinking” leadership. Business leaders need to encourage others to drop outdated approaches and take balanced risks. You have to embrace ambiguity thinking by illustrating breakthrough. Business leaders must lead and interact in new ways, throwing long-held beliefs and business models, if necessary, challenge the status quo, be different and radical, and look for solutions that will not be tomorrow’s problems. Business leaders need to foster cultures of creativity and real innovation. This can be done by ensuring that international organizations core needs, namely physical needs, meet emotional needs, psychological and spiritual needs, according to Schwartz (2010:1). This is the key to creativity. The more people are concerned of unmet needs, the less energy they will for their work and are less creative they get. Creativity can be taught and entrepreneurs should be in the effort to systematically teach creativity to employees. Managers can teach a six-approach to its employees to be creative and innovative. These six steps are a combination of Plsek’s Directed Creativity Cycle created in 1992 and Luecke and Katz model of innovation in 2003 (Cropley 2008:271). The first four steps involve the creativity and innovation is concerned, the last two steps. Step 1: Preparation and Activation In this step, observe and collect data and employees, develops awareness and analysis takes place. Step 2: Imagination and Generation | Here is a list of possible solutions generated | Step 3: Develop and lighting One or more are promising harvested innovative solutions and advanced Step 4: Action and audit review, and so analyze that a single solution can be developed step 5: Communication | The product is knowledgeable others revealed | Step 6: Validate the product is launched / implemented in the market. The company has to live with it, before improvements can be made business leaders, employees should bring their unique talents to express and cultivate their passion by people in roles that excite their imagination (Schwartz, 2010:1-2). It is very important that managers ensure that employees know that their work is important because human beings are meaning-making animals. Creative thinking is aroused when people know that their work and contributions make a difference. Creative thinking requires time and business leaders need uninterrupted time freely to promote pressure for immediate answers and solutions for instant creative thinking. The best way to promote innovation is the tender “special time-out sessions” on a regular basis. Employees also need time to recover and be renewed and can not be operated continuously. You must be able to step away from the problem of the subconscious to work and meditate, and only then can creative breakthroughs occur (Schwartz, 2010:1-2) to allow. Business leaders can either increase creative thinking and innovation in their companies or crush creativity (Sloane, 2003:1-2). The entrepreneur must avoid: Criticism
The neglect of brainstorming,
The selection efficiency of innovation,
Do not try something because “it is not in the plan or have a mentality of” why fix it if it works, ”
neglecting training. To improve the creativity and innovation need to executives: Laying the foundations for change
Make your vision real,
Take a different view (not the status quo view)
Combine the unusual with the usual
Break the rules,
Welcome experimenting and learning, and
Use organize the team and the team for innovation. must in the implementation of creativity and innovation business leaders: to set a strategy and its corporate strategy and mission in terms of creativity and innovation for their organizations.
Second, their visions and strategies to share with their employees.
Third, to explain to their employees, that creativity can be taught and that everyone has creative abilities. This must be done convincingly, because people think that only certain people are creative and they have to be convinced otherwise inclined.
Fourth, explain their expectations, set the seen for the success and to clearly define the field. Business leaders have to encourage employees to their creative potential and experiment.Employees necessary to ensure that risk and loss acceptable and that do not punish them if they do not become “a creative” as other workers to find.
Finally, business leaders must lead, coach, monitor and reward creativity and innovation to ensure that it is part of the corporate culture. can improve Intelligent use of success stories and implement feedback in the form of blogs, social media and team competitions creative behavior. Conclusion old paradigms and fear of the “mystic beings” called “creativity” is overrated. Creativity is vital to solving the challenges of growing global competition, technological developments, unknown complexities and uncertainties to face in the economy. These challenges need to encourage entrepreneurs to think differently and break away from the old mentality, business models and the status quo. Edward de Bono said, “There is no doubt that creativity is the most important resource of the people is all without creativity, there would be no progress, and we would forever repeating the same pattern ..” The time for change is now! to unlock creativity is the key business challenges and companies in the future. So in fact, long-term business solutions begins with creative leadership ….. Creativity is the fuel to change the world for the better, so that people and businesses to the challenges and complexities of an unknown future. References Cropley, DH (2008) promotion and measurement of creativity and innovation: individuals, organizations and products. Creativity Research Journal Schwartz, T. (2010) Six hidden secrets to promoting your creativity (Online) Available: http://www.huffingtonpost.com/tony-schwartz/six-invisible-secrets-to_b_678444.html [accessed on 20 August 2010] Sloane, P. (2003) The leader’s guide to lateral thinking skills - unlocking the creativity and innovation in you and your team (2nd Ed) London: Kogan Page Limited